Shopper Survey


Which Store Location did you visit:
How did you feel about your store:
Appearance and cleanliness: Very Satisfied
Satisfied
Uncertain
Dissatisfied
Very Dissatisfied
Convenience of center's location: Very Satisfied
Satisfied
Uncertain
Dissatisfied
Very Dissatisfied
Hours of operation: Very Satisfied
Satisfied
Uncertain
Dissatisfied
Very Dissatisfied
Layout of center: Very Satisfied
Satisfied
Uncertain
Dissatisfied
Very Dissatisfied
How did you feel about the services you received in the store:
Rate your overall checkout experience: Very Satisfied
Satisfied
Uncertain
Dissatisfied
Very Dissatisfied
Were you greeted when you entered the store: Yes No
Was Goodwill's message statement "To help people with disabilites and disadvantages achieve maximum independence." advertised in the store: Yes No
Did you find the store associates to be knowledgeable/helpful: Yes No
Were our store associates friendly: Yes No
How did you feel about the merchandise in the store:
Quality of the merchandise: Very Satisfied
Satisfied
Uncertain
Dissatisfied
Very Dissatisfied
Variety of the merchandise: Very Satisfied
Satisfied
Uncertain
Dissatisfied
Very Dissatisfied
Display of the merchandise: Very Satisfied
Satisfied
Uncertain
Dissatisfied
Very Dissatisfied
Visibility of the pricetags: Very Satisfied
Satisfied
Uncertain
Dissatisfied
Very Dissatisfied
Which of the choices below are important to you when deciding to shop at Goodwill:
Choose top 3 Quality of Merchandise
Variety of Merchandise
Display of Merchandise
Visibility of Merchandise
How often do you shop at Goodwill:
Please indicate your response: Once a month or more
3 to 5 times per year
Twice a year
Once a year
Once every 2 to 3 years
My first time donating to Goodwill
How far do you travel to shop at a Goodwill store: Less than 10 minutes
Between 10 and 20 minutes
Between 20 and 30 minutes
More than 30 minutes
What feature could Goodwill add to retail stores:
Please indicate your response:
Please tell us about your shopping experience:
Overall how would you rate your most recent shopping experience at Goodwill: Very Satisfied
Satisfied
Uncertain
Dissatisfied
Very Dissatisfied
Compared to shopping at other retail stores, how would you rate your most recent shopping experience at Goodwill: Much Better
Better
Uncertain
Worse
Much Worse
Would you recommend shopping at Goodwill to a friend: Yes No
Would you shop at Goodwill again: Yes No
When you shop at Goodwill, do you make a special trip or is it part of your regular shopping routine:
Please indicate your response: Special Trip Part of Routine
Which of the following is important when deciding to shop at Goodwill:
Please indicate your response: Quality
Selection
Value
Support of Goodwill's Mission
Store atmosphere and cleanliness
Ease of finding merchandise
How did you find out about this store:
Please indicate your response: Television
Radio
Newspaper
Website
Direct Mail
Billboards
Word of mouth
Driving by
Email
Additional Comments:
Email: